Creative Roots
Content tips, inspo & insights for data-driven creative professionals.
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Plus, the search for tech’s most powerful women, a ChatGPT tracking bug, and why everyone on your team shouldn’t build AI agents
Plus: HubSpot's strategy that led to a 1,850% increase in AI leads, Shopify's "slop grenades," and more.
Thursday, September 17 from 4 to 8 p.m. at Citrus & Salt Boston
What’s wrong with AI research, plus a LinkedIn stat you won't love
And why 2⁄3 of Google searches go nowhere
Plus: the AI jobs panic that doesn't hold up, and why Anthropic just filed to go public.
Also, Spirit Airlines proved customer experience is a make or break in business
Plus, one exec’s argument for being different, and how it’s helped her grow
Peak martech, publisher brands, and a lawsuit that has every AI company watching their back.
And why training against a rubric doesn’t work for creative writing.
And a thought exercise exploring the AI-driven future
Sound is the next frontier in marketing.
